About Us Mission Process Rate Card Functional Design

Functional Design
Just what do we mean by functional design?

• Functional Design is the philosophy that excellent design must achieve a specific purpose.
It includes a series of criteria that we measure proposals against, to ensure that we are providing
you with creative ideas and design solutions that have the highest probability of success in
meeting your objectives.

• Applied Functional Design uses the following primary categories of evaluation criteria:
- Market Relevance - Is this approach appropriate for this market and segment?
- Technical Relevance - Is this appropriate technology for this purpose?
- Target Audience - Is this solution likely to motivate the desired customer base?
- Business Relevance - Is this solution compatible with our client's business/marketing plans?
- Organizational Fit - Is this a "fit" for our client's corporate culture?
- Message Relevance - Is the language appropriate for the audience and culture?
- Eye To The Future - Does this solution allow for future growth and development?